
Yep, there’s a plan for that too! You should know by now that I have a plan for just about everything. “But can’t I just post a Myspace bulletin requesting sponsorship?”, you ask. “NO!”, I reply. Well, I guess you could, but soliciting through social networks will not likely land anything that will remotely affect your music career.
Let’s break this down:
A SPONSOR is the individual or group that provides the support.
TO SPONSOR is to support an event, activity, person, or organization financially or through the provision of products or services.
A SPONSORSHIP is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. An example being, Bud Light may provide the funds needed to build a stage for a music festival in exchange for brand recognition, and of course, exposure to potential paying customers.
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